Coaching is different from counseling.  People seek counseling because they need it, they seek coaching because they want it. Counselors support individuals who have problems in their life that need to be fixed to get them back to zero.  If you consider the scale below, the person represented at zero is pretty well adjusted.  As a coach, I work with those people to help them clarify their purpose, increase their happiness, get unstuck, or achieve higher levels of success.